Head of Marketing

About the role

Transport Made Simple is one of the UK’s largest independently owned providers of passenger transport solutions, operating a large fleet of buses and coaches across the Midlands and East Anglia. With a fleet of over 400 vehicles, ranging from wheelchair accessible minibuses and high-capacity double deck buses to heavy recovery vehicles and even forklift trucks and telehandlers, our team of 700+ colleagues work 24/7/365 to keep the wheels turning, delivering the highest standards of service to our varied portfolio of clients. Following recent business acquisitions, Transport Made Simple has historically four established brands: Central Connect, Konectbus, Flagfinders and Simonds. We're on a journey to bring them together under one group identity, and we need someone to make that happen day to day and to lead on our brand strategy, tone of voice and future direction. You'll report to the Transformation Director and take the agreed brand, tone of voice and overall marketing strategy out to every site, vehicle and customer touchpoint. This role is the opportunity to shape the future of a forward thinking, innovative and growing business and we’re looking for someone with ambition, a strategic mind and not afraid to push boundaries. You'll be based at our office in Hoton, Loughborough, and travel to our Diss, Norfolk site for 1-2 days every fortnight. We are also happy to consider applications from applicants based in Norfolk/Suffolk, to be based in our Diss office, with 1-2 days travel to Hoton every fortnight.

What you'll do

• Create a full brand and Marketing strategy for Transport Made Simple, covering our operating brands, that encourages, engages and promotes the use of public transport
• Develop our Central Connect brand identity across the group
• Create an industry leading set of brand guidelines that shape our vision for the future
• Line manage the Digital Marketing Executive and create targets and objectives that drive our Digital strategy and growth in all areas. This includes promoting and developing a social presence on TikTok and Instagram
• Ensure customer communications and touchpoints are all aligned and give customers an easy way to interact with our business
• Identify areas that need improvement and work with the Transformation Director to action these
• Check that brand and approval standards are followed at every site
• Plan and run passenger campaigns for route launches, fares changes, timetable revisions, school and college services, and seasonal travel
• Develop a Marketing strategy for our holidays and private hire programmes to drive a significant increase in bookings and revenue
• Deliver a strategy for our events operations
• Run driver and engineer recruitment campaigns across the group all year round
• Work with the relevant teams to look after the websites, app listings, Google Business profiles, and paid and organic channels day to day
• Write and produce content in-house, including copy, photography, video and social posts, all in the group tone of voice
• Reply to reviews on TrustPilot, Google and social within agreed timescales, and pass complaint themes back to operations
• Produce customer information, including onboard comms, stop and station information, and disruption messages
• Create content that helps colleagues and customers take up TMS Insights, Inform, Inspire and Drive
• Report each month on progress and relevant strategies that will allow the group to drive and prosper

What we're looking for

• Substantial Marketing experience, typically gained over several years in a Marketing lead role, including leading key campaigns and developing brand strategy
• Proven experience delivering marketing across several channels, ideally for more than one site or brand
• Excellent written communication skills and attention to detail
• Someone hands-on and self-sufficient, who's happy to do the work as well as organise it
• Well organised, and able to handle a growing business across multiple sites across the UK
• Comfortable working to a set strategy and finding better ways to deliver it
• Confident dealing with depot managers, drivers and operational staff
• A full UK driving licence and willingness to travel between group sites
• A background or keen interest in transport, travel or logistics, experience in recruitment marketing, brand strategy and in-house design or video skills